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The Business of Photography: Everything You Need is unfortunately unavailable

Thankfully we have 18 other Photography Classes for you to choose from. Check our top choices below or see all classes for more options.

Half Day Private Digital Photography for 1-6 People (Los Angeles)

Digital Photo Academy

Unleash your creativity and capture stunning images with personalized instruction in digital photography. Tailored to your camera equipment and photographic interests, this private session will guide you through shooting techniques and post-capture workflow tasks. Expand your skills with a knowledgeable instructor in a beautiful location.

(146) All levels 15 and older

All Day Private Digital Photography for 1-6 People (Los Angeles)

Digital Photo Academy

Discover how to elevate your photography skills in a private session tailored to your needs. Immerse yourself in a full day of hands-on instruction, capturing stunning images in a variety of categories, and mastering post-capture editing techniques. Unleash your creativity with the guidance of expert instructors from Digital Photo Academy.

(146) All levels 15 and older

Surpassing Snapshots: Develop Your Photographic Eye

Los Angeles City College @ 855 N Vermont Ave, Los Angeles, CA

Elevate your visual storytelling abilities to new heights and join us on a journey to transform your snapshots into stunning works of art.

(784) All levels 18 and older
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2 sessions

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Color Pipeline: Setting the Look in Production

AbelCine Training @ 801 S Main St, Burbank, CA

Uncover the secrets behind creating captivating visuals that enhance the storytelling process. Elevate your filmmaking skills and bring your creative vision to life with expert guidance.

(48) All levels 18 and older
$1,495

3 sessions

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Basic Photography

Los Angeles Center of Photography @ 252 S Los Angeles St, Los Angeles, CA

Unlock the full potential of your digital camera in Basic Photography - Part 1 at the Los Angeles Center of Photography. Learn how to master the controls and functions of your DSLR or mirrorless camera, and explore the fundamental concepts of photography. Develop the skills and confidence to shoot consistently in manual mode and create stunning images.

(41) Beginner 18 and older
$565

6 sessions

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See all Photography classes Los Angeles

The Business of Photography: Everything You Need

  • All levels
  • 18 and older
  • $295
  • 1515 Wilcox Ave, Los Angeles, CA
  • 8 hours

Start Dates (0)

  • $295
  • 8 hours
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Class Description

Description

What you'll learn in this photography class:

This class is designed to help photographers understand the business and marketing end of the photo industry, an area often overlooked when a photographer is building his or her career. The course offers a great opportunity to learn what “you don’t know that you don’t know”, in other words how to create yourself (the photographer) as a brand, and how to effectively market that brand to clients appropriate to your work and skill level. Regardless of your area of interest, Leigh Andersen will teach you how to “connect the dots” – her term for employing a combination of research, social media and marketing to reach your goals.

The class will detail the main pillars of the commercial photo industry - Editorial (portraiture and celebrity portraiture), Syndication, Music (album packaging and publicity), Commercial Advertising, Entertainment Advertising and Fashion Advertising - and how to break in or move forward in each market. We will discuss what works and what doesn’t work when reaching out to clients, with careful attention to how new media has influenced how photographers show their work. We will also talk about marketing and branding strategies, including defining your strengths and style, the importance of creating a website that is both respectful of your vision and client-friendly, how to approach clients for meetings, researching photographers and agencies that reflect your direction, how to craft a marketing plan, when and how to approach a rep, and how to stay ahead of technology and client expectations. The class closes with Leigh reviewing your portfolio and/or website and suggesting specific ideas to better package your work.

Whether you’re established but feel stuck at a certain level, or are just beginning to understand the business of photography, this class will help refine your marketing methods and move your career forward.


Refund Policy

Refund Policy

A $25 administrative fee will be charged on all refund requests.

  • The request must arrive greater than 7 business days prior to the course start date.
  • No refunds will be provided for requests arriving 6 business days or less prior to the course start date.

All refund requests must be submitted via email to [email protected]

Note: Special Guests Workshops carry different refund policies. Please refer to “Special Guest Refund Policy” sections below.

Upon receipt of a refund request, students will be provided the option of receiving course credit towards the purchase of another course. If a student elects to receive credit, no administrative fee will be charged. All credits must be used within two years from the date of issue.

Refund Policy for Rare Circumstances

In light of the recent COVID-19 pandemic, we are revising our refund policy for “Rare Circumstances.” These circumstances may include, but are not limited to, pandemic outbreaks, natural disasters, and economic collapse/depressions. During troubling times such as these, refunds are not permitted. Instead, students will be given credit good for three years from date of issue. Credits are good toward any class or workshop, except travel.

Credits

Credits may not be redeemed for refunds or cash back. A student’s decision to receive credit in lieu of a refund is final and may not be changed at a future date.

Transfers

Students may elect to transfer applicable course fees towards the purchase of another course, limit of one transfer per class. All transfer requests must adhere to the refund policy noted above and/or in conjunction with Special Guests Workshop refund policies below.

Course Cancellations

On occasion a course may cancel due to low enrollment or unforeseen instructor conflicts. If such a case occurs, all students will be refunded in full. We do not take responsibility for non-refundable airline tickets, hotel expenses, or any other costs that may be attributable toward enrolling in a course.

Special Guest Refund Policy

  • A $75 administrative fee will be charged on all refund requests arriving 62 business days or greater before the course start date.
  • If the request arrives 32-61 days prior to the course start date, 50 percent of the applicable workshop fee will be retained.
  • No refunds are provided for requests arriving 0 – 31 days prior to the course start date.

All refund requests must be submitted via email to [email protected]

In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

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Los Angeles Center of Photography

The Los Angeles Center of Photography (LACP), a 501(c)3 non-profit charitable organization, is a photo center devoted to advancing the skills and increasing the personal enrichment of photographers of all experience levels and ages. The organization offers nearly 150 photography classes and workshops...

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Los Angeles Center of Photography

Los Angeles Center of Photography

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