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Introduction to Google Analytics

  • Beginner
  • 18 and older
  • $99
  • Online Class Livestream, Atlanta, GA
  • 3 hours

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  • $99
  • GA Atlanta (Remote Online) @ Online Class Livestream, Atlanta, GA 00000
  • 3 hours

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Class Description

Description

What you'll learn in this google analytics training:

Google Analytics is a free tool that empowers you to measure what people are doing on your website or app. In this class, you’ll learn how to use Google Analytics to get real insights into your website’s visitors, their behavior and any patterns and trends. Starting with you an exercise to identify what data matters most to your business, you will learn the smart way to gain customer insights and then turn these into actions that will drive your business forward. This class will enable you to use data to create a remarkable experience for your customers.

Takeaways
  • Learn best practices to setup a Google Analytics account
  • Find your way around your Google Analytics account and learn basic terminology
  • Identify the metrics that matter to your business and how to measure these in Google Analytics
  • Learn how to export and share reports and export data
  • Find out which marketing campaigns and pages on your website create the most business value
  • Create custom segments, reports and dashboards
  • Learn the basics of tracking goals, campaigns, conversions and events
Prereqs & Preparation
Bring a laptop to class. If you have Google Analytics on your website or app, you can use your own Google Analytics account to learn in class. 

If you have access to your company’s account but are not an Admin User, you may want to also use the Demo Account so you can learn about all the features. If you do not have a Google Analytics account yet, you can use the Google Analytics Demo Account. Here’s how to set it up:
  • Create a Google Account
    https://accounts.google.com/SignUp?hl=en - this can be with your Gmail address or another email address.
  • Create a Google Analytics Account
    https://analytics.google.com/analytics/web/?authuser=0#provision/SignUp/
  • Add the Demo Account to your Account
    https://support.google.com/analytics/answer/6367342?hl=en – click the Access Demo Account link and agree to Google’s T&Cs and the account will be added to your Google Analytics Account
School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Refund Policy

If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

Reviews of Classes at General Assembly (2,637)

(4.3-star rating across 2,637 reviews)
  • Introduction to Google Analytics

    Anonymous review on 6/5/2020
    Informative, and provided a good overview of Google Analytics. Instructor was well informed, helpful, and explained the concept of Google Analytics well. I feel better about it's understanding of some of the terminology presented.
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Review Summary by CourseHorse

Students in the Introduction to Google Analytics class found the class informative and felt that they had a better understanding of Google Analytics and its terminology. They appreciated the instructor's knowledge and helpfulness. Some students still found the class useful and enjoyed the instructor's teaching style. Overall, it seems that the class provided a basic overview of Google Analytics. Quotes: - "Very informative. Great for beginners. Teacher was awesome!" - "Loved Quaison and the class was super informative. Made me want to take the days-long bootcamp!" - "The instructor was friendly and open to questions..."

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