Foundations of Digital Marketing

The Foundations of Digital Marketing course equips participants with the tools and techniques they need to plan, improve, or execute Digital Marketing campaigns for companies, organizations, or even individuals.

The Foundations of Digital Marketing course has been specially designed for the ‘doer’. You will learn to leverage a range of strategies and tools to engage customers and generate leads, including:

• Pay Per Click Marketing (PPC)
• Display Advertising
• Search Engine Optimization (SEO)
• Social Media Marketing
• Email Marketing
• Mobile Marketing

In addition to deep tactical training, you will also use real world businesses (either your own or one you choose) to design an effective and executable Digital Marketing strategy, which leverages industry best practices for managing Digital Marketing efforts in an organization, including:

• Digital Marketing Strategy
• Campaign Planning
• Managing Digital Marketing In Organizations
• Monitoring and Analytics

The Foundations of Digital Marketing course is designed for professionals who want a solid foundation in Digital Marketing strategy and execution. If you are a:

• Recent graduate looking to begin a career in Digital Marketing
• Entrepreneur and/or Small Business Owner
• Experienced professional who understands the importance of adding Digital Marketing expertise to your professional toolkit

Then the Foundations of Digital Marketiing course is the perfect environment to develop and enhance your understanding of Digital Marketing.

What Will You Learn?

Upon completion of this course you will be able to:

• Create: Create an integrated digital marketing plan for a variety of organizations, utilizing different channels and mediums to reach organization goals
• Develop: Develop and implement processes and industry-leading tools for teams to effectively execute and manage digital marketing campaigns within an organization
• Execute: Execute different components of a digital marketing campaign across various channels to reach potential customers, including organic (SEO) and paid search (SEM), social media, and email
• Identify: Identify the Key Performance Indicators and utilize analytics to track and measure digital marketing effectiveness and Return on Investment (ROI)

For all classes, students will check in and be greeted on the 5th floor of the Burnham Center. Students will be required to bring a laptop to class. If students do not have a laptop, they should contact DPI after registering to reserve a temporary laptop for class use.