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Introduction To Digital Marketing

at General Assembly - Near North Side

(2191)
Course Details
Price:
$35
Start Date:

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Location:
Near North Side, Downtown/Loop
444 N Wabash Ave 5th Fl
Btwn E Illinois & E Hubbard Streets
Illinois City, Illinois 60611
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Important:
A computer will not be provided
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Description
Class Level: Beginner
Age Requirements: 18 and older
Average Class Size: 20
Teacher: Joe Anhalt

What you'll learn in this digital marketing course:

The digital landscape is moving at a lightning fast pace. Every industry has been affected by the advances in digital—from retail to brands and agencies.

This class will cover the fundamentals of digital marketing, and introduce you to the key channels, concepts and metrics. Learn the available marketing platforms and tactics for tracking and optimizing campaigns, grasp online marketing basics, and get your head around the technical jargon to determine how and where your business fits into the digital world.

Takeaways
  • Digital marketing channels—from search engine marketing, to affiliate marketing and community outreach
  • Marketing principles: how to test, optimize, refine, repeat CPC, CPM, CPA, CTR. Plus, how to measure these metrics and what they mean for your business
  • The targeting opportunities on various search and social channels
  • The tools at your disposal to run effective digital marketing campaigns
  • Why is digital marketing important? Learn how significantly digital marketing is driving our economy, how important it is to e-commerce and why you should know how to communicate effectively about it.
Prereqs & Preparation
None - this class is meant to be an introductory survey lecture of the field.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

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Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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Reviews of Classes at General Assembly (2,176)

School: General Assembly

General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

What began as a co-working space in...

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