Professional Certificate in Digital Marketing

Digital Marketing course equips you with the fundamental knowledge you need to connect the dots between traditional and online marketing, reaching your audience through dynamic platforms. You’ll dig into the channels and tools professional digital marketers use every day to acquire new customers, generate leads and build their business.  

This course isn’t about theory. It’s about rolling up your sleeves and learning directly on the platforms that digital marketers use on a daily basis. You’ll cover breadth of digital marketing topics, gaining deep strategic and tactical knowledge, then put that knowledge to work while creating a digital marketing strategy for your business or one of your choosing. 

Learn from Experts: Your instructors work full-time in digital marketing. They live, eat and breathe it and work closely with our instructional designers to make sure you get the best training possible. They are excited to work with you through both big picture challenges and the knottiest details. 

Build a Plan: The concepts don’t matter if you can’t apply them. You’ll work on crafting a digital marketing plan for your business or we can pair you with a growing business looking to put your expertise to work. You’ll build – and execute against – digital marketing plans that you can expect to see in the real world.  

Workshop It: This is where you hunker down. You'll meet with your peers, instructors and guest experts to Workshop your digital marketing plan together, apart and back together again.

Get Your Hands Dirty: You’ll set up campaigns in Google Adwords and MailChimp, develop keywords and metatags for SEO and build profiles on social media. Whether you’ll be the one working on these platforms after the course or not, the only way to truly understand how these tools can benefit your business is to master them yourself.

Course Breakdown: 

• Day 1: Introduction to Marketing in the Digital Age & Digital Marketing;
  Website Strategy and Structure; 
• Day 2: Search Engine Optimization (SEO);
  Email Marketing; 
• Day 3: Paid Search Marketing (with Google Adwords);
  Online Display Advertising (with Google Adwords;) 
• Day 4: Social Media Marketing;
  Google Analytics; 
• Day 5: Digital Marketing Strategy;
  Workshop; 

Additionally, you'll be a part of our DPI Alumni Network, which gives you access to special events with agencies and professionals to grow your network, as well as access to a career services team.