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Content Strategy: Cultivate Brand, Grow Your Audience

at General Assembly - Online

(2558)
Course Details
Price:
$99
Start Date:

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Location:
Important:
This workshop will be hosted online (Livestream) using Zoom and Slack due to safety considerations
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Description
Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 20

Flexible Reschedule Policy: This provider has flexible, free rescheduling for any-in person workshop. Please see the cancellation policy for more details

What you'll learn in this marketing strategy course:

Content Strategy Masterclass: Cultivate your Brand, Grow Your Audience

This is class is for current or aspiring content managers, strategists, bloggers and entrepreneurs. It will teach you how to create an emotional connection with your followers and gain buy-in from your core stakeholders.

You will walk away with actionable steps to achieve organic, high-quality growth and engagement with your audience. Contrary to popular belief, you don't have to be a black hat SEO expert or a social media master to build a strong following.

Use content as a powerful strategic tool for marketing, customer acquisition, relationship building, and new business development.

Takeaways
  • Build a strategic content marketing plan
  • Identify the right target audience
  • Use content as a powerful strategic tool for marketing, customer acquisition, relationship building, and new business development by learning techniques for creating better quality content
  • Create cohesive content calendar
Prereqs & Preparation
For people who are already creating content in some form but want to include its quality and/or its reach and engagement metrics. Something to take notes on, paper or digital.


Remote Learning

This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.

Upon registration, the instructor will send along additional information about how to log-on and participate in the class.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Still have questions? Ask the community.

Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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1) Download Zoom, our video conferencing appZoom Desktop is the video conferencing tool we will use. It works a lot like Google Hangouts or Skype. You will need to create an account in order to join the call. 

2) Sign-in to Slack and create an account. Slack is a written chat tool that your instructor may use to post photos, links, resources, polls, and threads. It also gives you and your classmates an opportunity to ask questions and collaborate!
- Download the Slack desktop app for ease of use
- Join the GA Chicago Workshop’ workspace

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This class isn't on the schedule at the moment, but save it to your Wish List to find out when it comes back!

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Questions & Answers (2)

Get quick answers from CourseHorse and past students.

Question from anonymous
What materials do I need to bring to class? Also, can you tell me if there is parking available?
Answer from Kyna N. CourseHorse StaffCourseHorse Staff
Hi! You need to bring something to take notes on (paper or digital). You should also receive a reminder e-mail from the school with all the information needed for your class including parking. Hope this helps!
Answer
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Question from Cathy M.
Is this class taught in person? Will we learn how to measure our success?
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hi Cathy! If you are looking to measure success, Google Analytics would be a suitable class as per the school. You may check it here: https://coursehorse.com/chicago/classes/tech/all-software/more-software/google/google-analytics/google-analytics-key-concepts-and-quick-wins. Hope this helps!
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Reviews of Classes at General Assembly (2,543)

(2543 Reviews)
Content Strategy: Cultivate Brand, Grow Your Audience
Reviewed by Anonymous on 1/22/2020
Content Strategy: Cultivate Brand, Grow Your Audience
Reviewed by Janael H. on 1/22/2020
Content Strategy: Cultivate Brand, Grow Your Audience
Reviewed by Anonymous on 9/30/2019
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School: General Assembly

General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

What began as a co-working space in...

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