Content Strategy: Cultivate Brand, Grow Your Audience

at General Assembly - Near North Side

(2144)
Course Details
Price:
$60 8 seats
Start Date:

Wed, Aug 28, 6:00pm - 9:00pm

Next start dates (3)

Location:
Near North Side, Downtown/Loop
444 N Wabash Ave 5th Fl
Btwn E Illinois & E Hubbard Streets
Illinois City, Illinois 60611
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Important:
A computer will not be provided
Purchase Options
Description
Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 20
Teacher: Michele Aymold

What you'll learn in this marketing strategy course:

Content Strategy Masterclass: Cultivate your Brand, Grow Your Audience

This is class is for current or aspiring content managers, strategists, bloggers and entrepreneurs. It will teach you how to create an emotional connection with your followers and gain buy-in from your core stakeholders.

You will walk away with actionable steps to achieve organic, high-quality growth and engagement with your audience. Contrary to popular belief, you don't have to be a black hat SEO expert or a social media master to build a strong following.

Use content as a powerful strategic tool for marketing, customer acquisition, relationship building, and new business development.

Takeaways
  • Build a strategic content marketing plan
  • Identify the right target audience
  • Use content as a powerful strategic tool for marketing, customer acquisition, relationship building, and new business development by learning techniques for creating better quality content
  • Create cohesive content calendar
Prereqs & Preparation
For people who are already creating content in some form but want to include its quality and/or its reach and engagement metrics. Something to take notes on, paper or digital.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Still have questions? Ask the community.

Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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Start Dates (4)
Start Date Time Teacher # Sessions Price
6:00pm - 9:00pm Michele Aymold 1 $60
6:00pm - 9:00pm TBD 1 $60
6:00pm - 9:00pm Barbara Maldonado Roering 1 $60
6:00pm - 9:00pm Barbara Maldonado Roering 1 $60

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School: General Assembly

General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

What began as a co-working space in...

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