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Content Strategy: Cultivate Brand, Grow Your Audience

  • All levels
  • 18 and older
  • $75
  • 150 N Wacker, Chicago, IL
  • 3 hours

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  • $75
  • GA Chicago @ 150 N Wacker @ 150 N Wacker Ste # 2600, Chicago, IL 60606
  • 3 hours
  • A computer will not be provided.

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Class Description

Description

What you'll learn in this marketing strategy course:

Content Strategy Masterclass: Cultivate your Brand, Grow Your Audience

This is class is for current or aspiring content managers, strategists, bloggers and entrepreneurs. It will teach you how to create an emotional connection with your followers and gain buy-in from your core stakeholders.

You will walk away with actionable steps to achieve organic, high-quality growth and engagement with your audience. Contrary to popular belief, you don't have to be a black hat SEO expert or a social media master to build a strong following.

Use content as a powerful strategic tool for marketing, customer acquisition, relationship building, and new business development.

Takeaways
  • Build a strategic content marketing plan
  • Identify the right target audience
  • Use content as a powerful strategic tool for marketing, customer acquisition, relationship building, and new business development by learning techniques for creating better quality content
  • Create cohesive content calendar
Prereqs & Preparation
For people who are already creating content in some form but want to include its quality and/or its reach and engagement metrics. Something to take notes on, paper or digital.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Refund Policy

If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

Reviews of Classes at General Assembly (2,637)

(4.3-star rating across 2,637 reviews)
  • Content Strategy: Cultivate Brand, Grow Your Audience

    Anonymous review on 1/22/2020
  • Content Strategy: Cultivate Brand, Grow Your Audience

    Reviewed by Janael H. on 1/22/2020
  • Content Strategy: Cultivate Brand, Grow Your Audience

    Anonymous review on 9/30/2019
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Questions & Answers (2)

Get quick answers from CourseHorse and past students.

Question from anonymous
What materials do I need to bring to class? Also, can you tell me if there is parking available?
Answer from Kyna N. CourseHorse StaffCourseHorse Staff
Hi! You need to bring something to take notes on (paper or digital). You should also receive a reminder e-mail from the school with all the information needed for your class including parking. Hope this helps!
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Question from Cathy M.
Is this class taught in person? Will we learn how to measure our success?
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hi Cathy! If you are looking to measure success, Google Analytics would be a suitable class as per the school. You may check it here: https://coursehorse.com/chicago/classes/tech/all-software/more-software/google/google-analytics/google-analytics-key-concepts-and-quick-wins. Hope this helps!
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General Assembly

At General Assembly you get the tech skills, career advice and networking opportunities needed to be job ready for a career in coding or data or ux design, in as little as three months, with little or no previous experience.

Since 2011 General Assembly has graduated more than 40,000 students...

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