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Expanding Your Influence: Understanding Persuasion

at Global Knowledge - West Loop

Course Details
Start Date:

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West Loop, West Side
500 W Madison St
Btwn N Clinton & Canal Streets
Illinois City, Illinois 60661
Purchase Options
Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 10

What you'll learn in this career training:

Learn the psychological triggers that motivate you to say "yes" or "no."

Bringing about the reaction you want from others and expanding your influence require insights that go beyond the actual process of influencing and into the psychology of what truly prompts us to say "yes" or "no."

This two-day course explores these psychological triggers and how you can use this knowledge to bring about not only for compliance but also for mutually desirable outcomes. You'll uncover persuasion techniques that most people don't even know exist, and you'll learn how to build your influence by applying these principles to any number of business interactions-from managing, mentoring, and negotiating, to conversing, writing, and presenting. In addition, you will learn how to choose the best principle for any given situation and avoid being manipulated by others.

You will also cover:
  • The psychological foundation to the laws of persuasion 
  • Differentiating the psychology of persuasion from the process of influencing 
  • The relationship of triggers to the laws of persuasion/influence 
  • The two paths of persuasion: conscious and subconscious
  • Using the Pre-Persuasion Checklist to determine the appropriate law(s) of persuasion for a given business situation 
  • Applying the laws of persuasion back on the job 
  • You will receive a complimentary copy of Maximum 
  • Influence: The 12 Universal Laws of Power Persuasion by Kurt W. Mortensen when you attend this course. 
What You'll Learn
  • Explore the psychology behind persuasion 
  • Psychological/subconscious triggers that influence a person's decision-making process, behaviors and reactions
  • The right law(s) of persuasion to apply in any situation 
  • Tactics to protect yourself from unethical behavior 
  • Use the Pre-Persuasion Checklist 
Who Needs to Attend

Business professionals at a midlevel position and above, including sales managers, VP/directors of sales, account executives, project managers, and product managers, purchasing managers, and marketing managers, who need to understand the psychological principles behind how people are convinced to do something

Follow-On Courses
  • Getting Results Without Authority 
  • Assertiveness Training for Women in Business

Still have questions? Ask the community.

Refund Policy
Notice of cancellation must be submitted 16 business days prior to class.


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School: Global Knowledge

Global Knowledge

Global Knowledge is the world's leading learning services and professional development solutions provider. We deliver learning solutions to support customers as they adapt to key business transformations and technological advancements that drive the way that organizations around the world differentiate...

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