Google Analytics

at Certstaffix Training - Near North Side

Course Details
$1,715 4 seats left
Start Date:

Mon, Nov 16, 9:00am - Nov 18, 4:00pm Central Time (3 sessions)

Next start dates (3)

Near North Side, Downtown/Loop
205 N Michigan Ave Ste 810
At N Michigan Ave
Chicago, Illinois 60611
Purchase Options
Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 3

Flexible Reschedule Policy: This provider has flexible, free rescheduling for any-in person workshop. Please see the cancellation policy for more details

What you'll learn in this google analytics training:

This course covers Google Analytics’ current features, paying special attention to new metrics, support such as Intelligence Questions, and the new Global Site Tag tracking code. 

The updated course discusses the characteristics of the new code as well as the code's impact on page and link tracking, Ecommerce reporting, and event creation and transmission to Google Analytics. Additionally, new scripts have been provided to allow scroll depth, video play and form completion monitoring when the new tracking code is used. 

This course will help you to better understand how to use and apply Google Analytics data so that you can immediately improve the success of your own digital property.

This course is for marketers, vendors, consultants, and Webmasters who want an introduction to the installation, configuration, tracking techniques, and best practices of Google Analytics.

Course topics:

Section I: Getting Started

  • First Steps
  • Verifying Data Collection
  • Registering Your Site with Google
  • Activating Ecommerce and Demographic/Interests Data Collection
  • Populating Your Site with Data

Section II: Account Management

  • Accounts, Properties, and Views
  • Managing Accounts, Properties, and Views
  • Permissions

Section III: Predefined and Custom Filters

  • Views with Predefined Filters
  • Regular Expressions
  • Views with Custom Filters
  • Using Filters to Reduce Referral Spam

Section IV: Data Characteristics

  • Metrics and Dimensions

Section V: The Audience Menu

  • The Audience Menu: Top Graph
  • Audience Menu: Middle of Page Data
  • Audience Menu: Bottom of Page Data
  • The Full Audience Menu
  • The Audience Menu: Users Flow
  • The Audience Menu: Cohorts and Benchmarks
  • The Audience Menu: Lifetime Value

Section VI: The Behavior Menu

  • The Behavior Menu: Overview
  • The Behavior Menu: Site Content and Site Search
  • The Behavior Menu: Behavior Flow
  • The Behavior Menu: Site Speed
  • In Page Analytics

Section VII: Segments

  • Segmentation and Google Analytics Segments
  • Segments and Strategic Planning
  • Using Segments to Eliminate Referral Spam from Existing Data

Section VIII: Goals

  • Destination, Duration, and View Goals
  • Goal Reporting: The Conversions Menu
  • Goal Reporting and the Real Time Menu
  • Goals and Custom Segments

Section IX: Tracking Downloads

  • Tracking Downloads
  • Applications of Download Tracking
  • Download Tracking and Goals

Section X: Events

  • Introduction to Events
  • Events and Content Monitoring
  • Advanced Events: Link Tracking
  • Event Reporting
  • Events as Goals
  • Events and Custom Segments
  • Advanced Events: Page Scroll
  • Advanced Events: Form Completion Monitoring
  • Advanced Events: Video Monitoring

Section XI: Referral and the Acquisition Menu

  • The Acquisition Menu: Overview
  • The Acquisition Menu: All Traffic
  • The Acquisition Menu: Search Console
  • Tagging Links
  • The Acquisition Menu: Campaigns
  • The Acquisition Menu: Social

Section XII: The Ecommerce Menu

  • Sending Ecommerce Data to Google Analytics
  • Ecommerce Metrics and Reporting

Section XIII: The Conversions Menu

  • Multi Channel Funnels
  • Attribution and Attribution Models
  • Working with Attribution Models
  • Attribution Data and Return on Investment

Section XIV: Experiments

  • Introduction to Experiments
  • Creating an Experiment with Google Analytics
  • Managing Experiments and Interpreting Outcomes

Section XV: Advanced Metrics – User Level Data

  • User Explorer
  • Extended User Level Analysis and Application

Section XVI: Data Management and the Customization Menu

  • Diagnostic Notifications and Custom Alerts
  • Shortcuts and Exports
  • Custom Reports
  • Dashboards
  • Calculated Measures
  • Sharing Assets
  • Intelligence Questions and Insights

Headsets for free, Guaranteed to Run, Re-Takes for free (Up to 6 months), Interactive Classroom environment.

Registration Note: We can only accept students into our classes whose tuition is being paid by an employer or sponsoring organization. Self-paying individuals cannot enroll.

School Notes:

Courseware (if a course has a Courseware) will be shipped to the address provided two weeks before the class starts. Make sure that the additional info field is properly and correctly filled out to avoid Courseware being lost in transit. Please also note that P.O. Box addresses are not allowed.

Certstaffix Training offers instructor-led live training classes that can be taken from your home or work. We also have real physical locations where students can go and connect to class in a quiet office with a computer that we provide. Our instructors teach from a remote location while being able to interact with students as in a traditional classroom setting.

Instructors can view student progress and take control of their PC to provide direct assistance. Students can see the instructor's presentation as well as voice questions directly to the instructor and participate in class discussions.

Still have questions? Ask the community.

Refund Policy

Note: This provider has a temporary cancellation policy for COVID-19 related cancellations which is as follows: 

All of our classes are offered live online and any student with a computer and an internet connection can take class from their home or anywhere else they feel comfortable. For customers who are concerned about COVID-19 with regard to attending classes from one of our computer labs, please know that you can switch to attend from home up to the day before class. We just ask that you notify us so we can send them class connection information and inform the center staff that they won’t be coming in for class. 

With regard to our computer labs, each one holds a maximum of only two students per room so no student will need to be in close proximity to any large group of people. We’ve also asked the centers that host our computer labs to disinfect all keyboards/mice/surfaces, etc. after each use and requested that they provide hand sanitizer to our students. That being said, we definitely understand if a student would feel more comfortable taking class from their home.  

We purchase and ship books to students two weeks before their class date and we are charged for any computer lab booking if not cancelled within a week of the booking date, so we would not be able to fully refund a student who wants to cancel less than two weeks before class without incurring a financial loss to us that we would not be able to recover. With the attend from home option, students do hava a choice to stay home and still get their training. Students can also choose to postpone their training to a later date if they wish. 


Original cancellation policy (non-COVID-19):

You can cancel or reschedule your registration without penalty or charge provided you give notice of 10 business days (M-F) or more days before the start of my class.

If you request to cancel or reschedule your registration 10 Business Days (M-F) or less days before the class start you will be charged 100% the course fee and will not be entitled to a refund. You have one (1) opportunity to use our Make-Up policy to have those funds applied to a later class date.

You cannot change your class location ten (10) Business days (M-F) or less before the class start because Certified Staffing Solutions has shipped training materials and provisioned resources. Location changes requested prior to that timeframe are subject to availability and may incur an additional charge.

Should Certified Staffing Solutions need to cancel your class due to insufficient enrollment, or postpone it due to events beyond their control, Certified Staffing Solutions will notify you as soon as possible. In such cases, you may reschedule to a future class date at no additional charge or receive a refund for any money on account relating to that registration.

Travel arrangements and costs are the sole responsibility of the student. Certified Staffing Solutions suggests obtaining refundable reservations. Certified Staffing Solutions classes are confirmed approximately 14 days before the start of the class. We cannot guarantee class commitments before that window of time. Certified Staffing Solutions will not be responsible for any cancellation costs incurred, including but not limited to, airline/mass transit tickets, hotel reservations and so on.


Google Map

Certstaffix Training

All classes at this location

Our downtown Chicago classroom is located at the Avenue Business Center in the Magnificent Mile district, close to plenty of restaurants and parking. When arriving for class, please proceed to Suite 810 and the receptionist will guide you to your classroom.

Start Dates (4)
Start Date Time Teacher # Sessions Price
9:00am - 4:00pm Central Time Remote Instructor 3 $1,715
This course consists of multiple sessions, view schedule for sessions.
Tue, Nov 17 9:00am - 4:00pm Central Time Remote Instructor
Wed, Nov 18 9:00am - 4:00pm Central Time Remote Instructor
9:00am - 4:00pm Central Time Remote Instructor 3 $1,715
This course consists of multiple sessions, view schedule for sessions.
Tue, Dec 22 9:00am - 4:00pm Central Time Remote Instructor
Wed, Dec 23 9:00am - 4:00pm Central Time Remote Instructor
9:00am - 4:00pm Central Time Remote Instructor 3 $1,715
This course consists of multiple sessions, view schedule for sessions.
Wed, Jan 06 9:00am - 4:00pm Central Time Remote Instructor
Thu, Jan 07 9:00am - 4:00pm Central Time Remote Instructor
9:00am - 4:00pm Central Time Remote Instructor 3 $1,715
This course consists of multiple sessions, view schedule for sessions.
Tue, Feb 09 9:00am - 4:00pm Central Time Remote Instructor
Wed, Feb 10 9:00am - 4:00pm Central Time Remote Instructor

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School: Certstaffix Training

Certstaffix Training

Certified Staffing Solutions specializes in providing computer training and instructors nationwide. Our instructors are professional trainers and utilize hands-on exercises to reinforce lecture. Each averages more than 5 years delivering classes to business professionals.

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