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Building & Broadcasting Successful HTML Email

  • Beginner
  • 18 and older
  • $995
  • Earn 9,950 reward points
  • 11 E Illinois, Chicago, IL
  • over 2 sessions

Start Dates (0)

  • $995
  • over 2 sessions
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Class Description

Description

What you'll learn in this email training:

This 2 day class is for those with little or no HTML experience who want to create effective email marketing campaigns. You will learn how to use HTML to create email layouts, forms, import graphics, and formatting with CSS. Best practices to avoid being tagged as a Spammer will also be covered. Students leave with comprehensive skills to return to the office and work with e-marketing.

Complete Course Title: Creating HTML Emails: Building and Broadcasting Successful HTML Email Class

Class Prerequisite: Solid computer skills, Mac or Windows.

EFFECTIVE TECHNIQUES FOR HTML MARKETIN
  • Overview of HTML email and classic marketing techniques
  • Email marketing benefits: Inexpensive, quick response cycles, measurable results 
  • Deciding between Special Offers, Invitations and Stay in Touch 
  • Email types and structure 
  • Why HTML emails fail 
  • Proper font sizes and colors 
  • The dangers of unsolicited bulk email practices 
  • National laws for commercial email and how to avoid being tagged as a spammer 
  • The CAN-SPAM Act of 2003: Controlling the Assault of Non-Solicited Pornography and Marketing
HTML BASICS 
  • Overview of HTML code and structure 
  • Writing HTML Code by hand versus writing HTML code using Dreamweaver  
  • The future of HTML5 
CASCADING STYLE SHEET BASICS 
  • Overview of CSS code and application 
  • HTML vs. CSS Formatting 
  • Understanding the CSS Box Model and the HTML default formatting 
  • Formatting text and objects 
  • Creating compound selectors and custom classes 
HTML EMAIL STRATEGY
  • Goals of HTML email and alternatives to HTML-based email
  • Getting the most out of HTML email campaigns and strengthening brand awareness to builds customer relationships 
  • Effectively using graphics to enhance your message 
  • How the time of the week affects your results 
  • Gauging the reaction after the email hits 
  • Using email marketing as a forum for collecting information and the risk of overloading with too many emails 
  • Evaluating your Click-Through Rate 
CREATING AN EMAIL LAYOUT 
  • Overview of designing HTML email  
  • Using one of Dreamweaver's CSS-based layouts as a base for your email 
  • Adding background images and colors 
  • Using and understanding components
  • Modifying page width and background color 
  • Adding text, lists and tables to email content 
  • Using tables for Broadcast Email and to create multi-column layouts 
  • Formatting tables with CSS 
FORMATTING HTML EMAIL WITH CSS 
  • Overview of CSS code and structure 
  • Formatting email with embedded CSS, linked CSS and inline CSS 
USING IMAGES IN HTML EMAIL 
  • Limitations of using images in HTML email and benefits of text 
  • Staging images for HTML email 
  • Creating alternative content for email images 
USING FORMS IN HTML EMAIL 
  • Overview of collecting data from HTML email: Pros and Cons of using forms in email 
  • Adding form elements and formatting form elements with CSS 
  • Setting up form behaviors 
  • Alternate methods of collecting data 
CREATING HTML EMAIL 
  • Working with thumbnails and wireframes 
  • Adding static content and dynamic content 
  • Setting up an email broadcast campaign and sending out the email 
COMPARING BROADCAST EMAIL SERVICES
  • Description of broadcast services 
  • Cost comparison of broadcast services 
  • Contract vs. Do-it-yourself services

Refund Policy

A $25 administrative fee will be charged on all refund requests.

  • The request must arrive greater than 4 business days prior to the course start date.
  • No refunds will be provided for requests arriving less than 4 business days prior to the class start date.

Upon receipt of a refund request, students will be provided the option of receiving course credit towards the purchase of another class. If a student elects to receive credit, the administrative fee is not charged, and a voucher for the amount of the applicable class fee will be sent to the student’s email address. If a refund is to be given, the refund will be processed within 72 hours of notice of cancellation.

All classes need at least 3 students to run.

On occasion, a class may cancel due to low enrollment or unforeseen instructor conflicts. If such a case occurs, all students will be refunded less a 5% non-refundable registration fee.

We do not take responsibility for non-refundable airline tickets, hotel expenses, or any other costs that may be attributable towards enrolling in a class.

In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

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Ascend Training

Ascend has served the Chicago creative community by offering the highest quality training programs since 1998.

Ascend has top industry professionals dedicated to training web developers, graphic designers, publishers, and video editors.

Our philosophy is that students learn by doing and our classes are...

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Ascend Training

Ascend Training

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