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Near North Side Classes Chicago, IL
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Presentation Skills and Public Speaking
General Assembly @ 444 N Wabash Ave, Chicago, IL
Whether you are speaking to an entire company or a few clients, your presentation skills establish your credibility and impact. This class focuses on how to engage your audience and deliver your message with confidence, conviction, and clarity. Through a series of exercises using digital video, participants will see themselves as their audience does. They will also benefit from personalized peer feedback and individualized coaching. Upon completion...
Your Logo Looks Great, How's Your Brand?
General Assembly @ 444 N Wabash Ave, Chicago, IL
Creating a strong brand might be the single most important thing you can do for your company. It’s just as important for early-stage companies as it is for century-old multinationals. Learn what makes a strong brand, what it takes to build one and how you can use smart time-tested methods to build your company’s brand earlier, better and less expensively than you ever thought. Takeaways Learn exactly what a brand is. Understand the importance...
Visual Design Fundamentals
The goal of Visual Design is to communicate a specific message to a targeted audience. This workshop will teach you the purpose of visual design, the theory behind design and also how it relates to UX design. You'll learn the basic elements of Visual Design, including typography, colour, contrast, gestalt principles of perception, etc. You'll leave with an understanding of the fundamentals of Visual Design, and the knowledge to go on and create...
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Design Your Dream Job (Full Day)
General Assembly @ 444 N Wabash Ave, Chicago, IL
It has been a long year, and you have had it up to your ears with your boss and co-workers. Or, you might even like them, but you're ready to finally jump ship and start your own venture. Don't wait anymore. Give yourself a holiday gift and learn the steps to create your dream job now! In this daylong workshop, you will get a brief introduction to design thinking (the methodology we will use to learn and create in the class) and an overview of the...
Digital Marketing 101
General Assembly @ 444 N Wabash Ave, Chicago, IL
This 2-hour deep-dive will take a holistic look at digital marketing, covering many of the essential digital advertising platforms, tools and analytics systems that entrepreneurs & digital marketers alike use to help launch & optimize their online businesses. We will also identify today's key terminology and areas that professionals of all levels, disciplines, and backgrounds are being asked to demonstrate a fluency in. Takeaways Students...
Digitize Hand Lettering in Adobe Illustrator
General Assembly @ 444 N Wabash Ave, Chicago, IL
In this fun beginner-level workshop, learn how to use tools in Adobe Illustrator to digitize your lettering designs so that you can publish them on a blog, create an engaging social media post, or use them in a print project. You’ll be given step-by-step instruction on how to hand letter a simple phrase, live trace into a vector shape, and add texture and color, and export a beautiful, unique design ready for publishing on the web. Takeaways...
Data Analytics 101
General Assembly @ 444 N Wabash Ave, Chicago, IL
Learn how data drives better business. During our introductory workshop, you’ll join the data conversation and see how analytics drives decision making across industries. Learn to understand, analyze, and interpret data as you: Walk through the fundamentals of data analysis. Learn introductory analytic functionality in Google Sheet to distill actionable insights from data sets See how data analysts translate their findings into compelling...
UX Design 101
General Assembly @ 444 N Wabash Ave, Chicago, IL
Discover how design shapes our online experiences. Step into the world of user experience design with General Assembly. During our introductory workshop, explore the decision-making process that dictates how users interact with digital products and see why businesses of all stripes have put out the call for UX talent. Plus: Learn what the world of UX design encompasses and why it matters. Touch on fundamental tools and techniques used by professional...
Coding 101: HTML & CSS
General Assembly @ 444 N Wabash Ave, Chicago, IL
Meet the programming languages that power the web, and write your first line of code. During our introductory workshop, explore the building blocks of the web—HTML and CSS—and learn how you can apply these programming languages to develop your own simple sites. By writing your own lines of code, you’ll: Get a closer look at how the developer community and many different fields benefit from coding knowledge. Learn how HTML and CSS function...
LinkedIn Part II: A Standout Summary & Headline
General Assembly @ 444 N Wabash Ave, Chicago, IL
Part 2: Build Your Professional Brand on LinkedIn: A Standout Summary and Headline This series is perfect for professionals looking to move to the next level in their career. Build a professional brand story and learn what makes a sellable profile. Whether you are looking to move up, pivot your focus, or find the right next role, build a professional story that helps you stand out. In this three-part series, you’ll learn and apply best practices...
LinkedIn Part III: Maximize Your Profile
General Assembly @ 444 N Wabash Ave, Chicago, IL
Part 3: Build Your Professional Brand on LinkedIn: Maximize Your Profile This series is perfect for professionals looking to move to the next level in their career. Build a professional brand story and learn what makes a sellable profile. Whether you are looking to move up, pivot your focus, or find the right next role, build a professional story that helps you stand out. In this three-part series, you’ll learn and apply best practices...
Storytelling for Entrepreneurs: Elevator Pitches
General Assembly @ 444 N Wabash Ave, Chicago, IL
Full Course Name: Storytelling for Entrepreneurs: Presentation to Elevator Pitches Our brains seem to be hardwired for story. We binge watch our favorite shows or find ourselves unable to put a book down because we all love a good story. Yet storytelling is often left out of the office and boardrooms. Facts and figures have their place, but they seldom inspire or gain buy-in from colleagues or investors. In this class, you’ll learn how to utilize...
Public Speaking 101
General Assembly @ 444 N Wabash Ave, Chicago, IL
The thought of speaking in front of an audience can throw normally calm and confident people into a frenzy. In this workshop, participants will get expert coaching and feedback on ways to strengthen their public speaking skills, from techniques to ease frayed nerves to exercises designed to build confidence and improve focus. We'll the workshop with improvisational games designed to build self-confidence and sharpen listening skills before tackling...
Introduction to Google Adwords
General Assembly @ 444 N Wabash Ave, Chicago, IL
This course is designed to help you reach potential customers at the exact right moment. This workshop will walk you through what you need to know to get started with this highly powerful, highly technical, advertising platform. Students will learn keyword audience targeting, how to design effective ad copy, and how to estimate you ad’s success. Takeaways Define key advantages to creating a Google ad campaign. Explain the difference in volume...
Introduction to Mobile Marketing
General Assembly @ 444 N Wabash Ave, Chicago, IL
Web advertising has been around for over a decade, but mobile and tablet advertising is a new and quickly growing segment of online ads that promises to be the future of digital advertising. Between mobile and tablet web ads, in-app ads, and content-based advertising, there is a lot to learn about this emerging market. This 90 minute class will give you actionable insights into the various types of mobile and tablet advertising solutions you can...
Personal Branding: How to Craft and Tell Your Story
General Assembly @ 444 N Wabash Ave, Chicago, IL
What do you need to be successful at a networking event or a job interview? A strong personal brand. Irrespective of whether you are happy in your current job or already looking for your next opportunity, it is absolutely essential to create your own unique personal brand. While it can feel intimidating, personal branding is an opportunity for you to take ownership of how you are perceived in the world and use it for your own benefit! Whether your...
Business Modeling for Entrepreneurs
General Assembly @ 444 N Wabash Ave, Chicago, IL
In this session, you’ll learn the mechanics of the Business Model Canvas, which depicts the nine building blocks of any business or organization. Attendees will work in groups & use the canvas as a framework to explore a real-life company's current state, including its strengths and weaknesses. Each group will then ‘pitch’ their canvas to the others in attendance, getting a taste of how the canvas functions as a storytelling tool. The...
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Apply Strategically (Get Unstuck Series Part 3)
General Assembly @ 444 N Wabash Ave, Chicago, IL
In this final part of this 3-part series program participants will learn ways to more effectively find and apply to jobs, as well as masterfully communicate what it is that they want to do and how their past experience relates to desired opportunities. You’ll learn expert-level insight on navigating a strategic job search for making a career change and learn how to finally explain any shifts, gaps, or non-traditional parts of your work history....
Midday Mindful Meditation
General Assembly @ 444 N Wabash Ave, Chicago, IL
With our busy, ever changing world filled with high-speed technology and stress, focusing on self-care is more important than ever. Meditation is a tool that has been used for thousands of years to calm the mind, reduce stress and provide more focus, awareness and clarity in life. Join General Assembly Chicago, taking a break from the typical workday grind with Karianne Wardell as she delves deeper into the why and how of meditation. Spend the first...
Run Social Media Ads Like a Pro
General Assembly @ 444 N Wabash Ave, Chicago, IL
Social media advertising has become a multi-billion dollar industry and is now a staple in digital marketing. In this workshop, you’ll learn about the different social media advertising platforms available, and discover which networks make the most sense for your business. Also, learn the steps to creating and running a successful social media ad. The wellbeing of our employees, students, clients, instructors, and guests is our number one priority...
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