The tradition of fresh-baked bread is a routine worthy of repetition. Once Alain Coumont decided to open his bakery, he needed to decide on a name. He recalled a memory of his father exclaiming “moi, ce n’est pas mon pain quotidien!” literally translating to “it’s not my daily bread.” Alain knew he needn’t look any further for the words to hang above his bakery door. Welcome to Le Pain Quotidien, “the daily bread,” where the past meets the present and the future is today.
As a young chef in Brussels, Alain Coumont could not find the right bread to serve in his restaurant. Passionate about quality, he returned to his roots and decided to make it himself. He opened a small bakery where he could knead flour, salt and water into what have become his signature rustic loaves. That was in 1990, and those loaves are now the focal point of Le Pain Quotidien’s simple, wholesome cuisine in more than 200 locations on five continents. Le Pain Quotidien is a privately held company with its headquarters in New York City.
The first Le Pain Quotidien opened in Brussels in 1990, and within a few months 10 more locations opened, all serving the classic, rustic loaves Alain grew up with. Seven years later, Alain’s dream to open in the United States was realized with a flagship bakery on Madison Avenue in New York City, and now, his vision of fresh-baked, traditionally made bread has become a tradition for neighbors and friends at 200 Le Pain Quotidien locations throughout the world.