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Social Media Marketing II: Advanced Strategy

at Fordham University PCS - Lincoln Square

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$495
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Location:
Lincoln Square, Manhattan
113 W 60th St
Btwn Amsterdam & Columbus Avenues
New York, New York 10023
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Description
Class Level: Advanced
Age Requirements: 18 and older
Average Class Size: 10

What you'll learn in this social media marketing training:

Social Media Marketing II: Advanced Strategy, Execution, and Measurement

As businesses, brands, professionals, and not-for-profit organizations increase their participation in social media marketing, it has become even more critical that social media strategies be effectively integrated into the overall marketing mix. In this course we will examine how to develop and implement a successful content-marketing strategy to engage customers and generate leads and sales through social media channels. Through a combination of readings, case-study discussions, and exercises, we will examine the various paid promotional opportunities and inbound marketing techniques, including blogging, that provide the foundation for social media marketing. We will also review the common tools and metrics associated with monitoring and measuring social media engagement.

This course assumes that participants have completed Social Media Marketing I or can demonstrate relevant professional social media marketing experience.
School Notes: For purchases with multiple students in one transaction, please send the following details of each student to [email protected] to complete your registration.
- Date of birth
- Email address
- Phone number

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Refund Policy
Refund schedule for Digital and Social Media Marketing Certificate and Human Resource Management:
  • 1 calendar week prior to first meeting: 100% refund
  • After one calendar week or 1st class meeting: 50% refund
  • After 2nd class meetings: No refund
Refund schedule for MCAT Workshop:
  • 100% of the cost prior to the first class meeting. 
  • 20% of the cost if you drop after the first class meeting but prior to the second class meeting.
  • No refund after the second class meeting.

Real Estate Refund Policy:
  • For six-week courses: Students are eligible for a 100% tuition refund if they withdraw from the course before the official start date. If the course has already started, the refund schedule is as follows: 50% refund if the student withdraws before the third scheduled session. No refund thereafter.  
  • For one-week intensive courses: Students are eligible for a 100% tuition refund if they withdraw from the course before the official start date. If the intensive has already started, the refund schedule is as follows: 50% refund if the student withdraws before the third scheduled session. No refund thereafter.
All requests for withdrawals and refunds must be submitted to [email protected] and will be processed based on the date received.

Fordham University School of Professional and Continuing Studies will issue a full refund for all cancelled classes.

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Reviews of Classes at Fordham University PCS (11)

(11 Reviews)
Social Media Marketing II: Advanced Strategy
Reviewed by Michael M. on 3/4/2015
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School: Fordham University PCS

Fordham University PCS

The school of Professional and Continuing Studies offers its students a wide variety of rigorous academic programs geared toward the interests and needs of the adult learner.

The College’s central offering is a bachelor of arts or a bachelor of science degree. The listing of majors and minors includes...

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