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General Assembly
Upcoming Classes in NYC
General Assembly provides the necessary tech skills, career advice, and networking opportunities to prepare individuals for careers in coding, data, or UX design. With courses lasting as little as three months and requiring no previous experience, General Assembly has graduated over 40,000 students worldwide since 2011.
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Mastering Time: The Currency Of Your Life
General Assembly @ 10 E 21st St, New York, NY
Join Laurie Gerber, Head Coach of Handel Group Life Coaching, for a deep dive into mastering time. Creating a whole new approach to time management requires taking an honest look at your current relationship to time. Often, we have no idea how many things we are actually responsible for or intending to do each day, and no idea what we actually do with our time. Yikes! In this three-hour workshop, Laurie will teach you how to hack into...
Data Visualization: Using Tableau with Complex Datasets
General Assembly @ 10 E 21st St, New York, NY
This workshop covers the basics of how to use Tableau when your data is complicated. In addition to making stunning visuals, Tableau also has native capabilities that allow it to merge, clean and connect to multiple data sources that make it ideal as a visual analytics platform for organizations that have challenging analytics hurdles. Moreso than a class about how to visualize data, this workshop covers how to use Tableau to manage your data so...
Copywriting Strategies for Better UX
General Assembly @ 10 E 21st St, New York, NY
When designing for web and mobile platforms, the copy matters. Whether it’s in a form field, a check-out flow, or a call to action, copy can make or break the user's experience with a product or brand. When we engage customers through digital experiences for entertainment or e-commerce, it is imperative to consider the copy within the context of the medium, user flow, visual design, and overarching brand narrative. In this class, students will...
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Dollars and Sense: Building Your Business Plan
General Assembly @ 10 E 21st St, New York, NY
For entrepreneurs and startups, learning how to implement and maintain financials is one of the most important steps to ensuring your company is sustainable. In this class, you’ll get an introduction to startup financials and learn how to create meaningful financial projections for your company. Beginning with what a financial model is and how to create it, you’ll learn financial forecasting, how to set financial goals and objectives, and how...
Creating Marketing Campaigns on Social Media
General Assembly @ 10 E 21st St, New York, NY
Instagram, Pinterest, and Vine are well known as social media tools, but users have only scratched the surface of how these platforms can be utilised from a marketing perspective. In this class ideal for marketers and startup founders, you’ll explore all three platforms, gaining an understanding of their user bases, audience demographics, and strong content areas. You’ll go over examples of marketing campaigns on each platform and eventually...
How to Turn Your Presentation into a Conversation
General Assembly @ 10 E 21st St, New York, NY
"Clarity itself is a form of persuasion." Hamish McKenzie forgettable Ideas matter – they can change the world. But the sad reality is that most presentations su%k. They’re riddled with bullet-points, void of story, and don’t engage audiences in conversation. They’re too often one-way transmissions which leave audiences confused about what they should do and presenters at a loss about what – if anything, will change afterwards. Unlike...
Numbers Game: Building a Metrics-driven Business
General Assembly @ 902 Broadway, New York, NY
Whether you're a CEO, CFO, COO, product manager, investor or marketer, having a strong grasp of analytics and metrics is an essential tool to have at your disposal. In this class, you'll learn how to use the right analytics to grow your business, motivate your team, and communicate a coherent story to stakeholders using hard numbers. You'll learn about revenue modeling, analytics tool evaluations, marketing unit economics, metrics-driven activity...
Psychology of Productivity
General Assembly @ 10 E 21st St, New York, NY
Are you frustrated by procrastination? Do you find you continue to get in your own way? Having trouble focusing and working efficiently is a common issue that can interfere with your personal and professional goals. This workshop will provide you with a better understanding of how your mind works when you're procrastinating and why you might be doing it. You'll also learn various techniques you can implement to help you maximize your output and achieve...
Presentation Skills Demystified
General Assembly @ 10 E 21st St, New York, NY
Public Speaking is high on the biggest fear list, but the road to improvement is surprisingly straightforward. In this 90 minute interactive session, you’ll learn the secrets that will allow you to turn your trauma into triumph the next time you’re in the spotlight. Takeaways Be more genuine and less robotic when you speak publicly Don’t let nerves get in the way of a killer pitch or presentation Identify your specific challenges and how...
Growing on Twitter: How to Build Communities
General Assembly @ 10 E 21st St, New York, NY
Entrepreneurs, startups, marketers, growth hackers, and social media staff could all benefit from a better understanding of how to enhance their brand using Twitter. In this class, you’ll learn how to build a following on Twitter and find out the best practices for engaging your following. You’ll discover how to tap into Twitter’s social graph and gain insights into your competition, how to identify people by location and interests, and how...
Lean UX Research Techniques
General Assembly @ 902 Broadway, New York, NY
There are those that believe that user research must be a complex and scientific process that takes lots of time, money, and resources. However, in the real world, most product managers, designers and engineers don't have the luxury to spend weeks and months on their user research. That's where lean UX research techniques come into play. It's possible to get useful results without the time-consuming expense of traditional user research methods....
Empathy Jam
General Assembly @ 902 Broadway, New York, NY
The Empathy Jam is a day-long user research & design hackathon that gets attendees out and talking to New Yorkers, then coming back and designing solutions for them. Our mission is to make NYC feel like a more connected, supported, and caring place, while spreading the goodness of the user-centered design & problem-solving process! This year, we are exploring how we can better support our fellow New Yorkers in the area of personal health...
Introduction to Web Usability
General Assembly @ 902 Broadway, New York, NY
This class will teach students how to craft web pages that are clear and easy to navigate. By learning graphic design fundamentals and studying usability guidelines, students will acquire the tools necessary to create a clean, functional site. These are interactive seminars that include hands-on exercises. Session I - [Form Design, Product Pages, and Content Display] Learn the concept of a form and how companies use them to create communities,...
Agile Retrospectives
General Assembly @ 902 Broadway, New York, NY
In this class, you’ll learn why retrospectives are important as well as the four core components of every good retrospective, then go through practical exercises demonstrating techniques for each of the core components. Retrospectives are a requirement of the Scrum framework and are recommended for Agile teams as well they can be used to inspect the process and identify obstacles and blockers a team may face. Good retrospectives enable the team...
Social Strategies, Analytics & ROI for Brands
General Assembly @ 902 Broadway, New York, NY
Anyone can tweet, but it takes real skill to optimize your brand’s social media presence to meet your goals. Learn best practices for leveraging Facebook, Twitter, Pinterest, and YouTube effectively, and the reporting tools to compare performance across channels. This class provides you with hands-on training to quickly set up the tools you’ll need to start measuring for success. Don’t let a meager 140 characters limit your reach. Takeaways:...
Managerial Skills Workshop
General Assembly @ 902 Broadway, New York, NY
In this workshop, you’ll get an in-depth look at the roles and responsibilities of a manager. We’ll look at goal setting, delegation, performance management, effective communication, leadership, motivating, and much more. You’ll walk out feeling prepared and confident to move up at your office. Due to the fast pace of change today, many employees get thrust into managerial positions and immediately face numerous new challenges and responsibilities...
User Testing 1, 2, 3: Prepare, Present, and Learn
General Assembly @ 902 Broadway, New York, NY
Find out how to run and prepare for a user test.Learn how to analyze, present, and apply the data gathered in user tests to the design. The key component to User Experience Research & Design is user testing, but few people know how to actually prepare for and run a user test, let alone use the data gathered from the test to improve the design. In this workshop designed for project/product managers, developers, designers, investors, and entrepreneurs,...
DIY Problem Solving in Scrum
General Assembly @ 902 Broadway, New York, NY
Takeaways Discover the importance of root-cause problem solving. Gain a deeper understanding of Scrum and Agile practices. Learn practical strategies for fixing teams. Find out the importance of facilitation, self-organization, and self-management. Become part of a community. There are a myriad of lectures, webinars, and practice sessions about what Scrum is and how it should be practiced, but Scrum can only truly be understood by doing — it...
Lean Marketing
General Assembly @ 902 Broadway, New York, NY
This Lean Marketing workshop will dive into the fundamentals: what is lean and agile methodology and why is it beneficial to adopt? Then, using insights gleaned from brand best practices and entrepreneurial methodology with the approach, “Think like a Brand. Act like a Startup.” The workshop will explore how to create a customer-centric focus with digital agility and reactivity to market trends. Then, learn how to use the lean scientific method...
Data Driven UX Design
General Assembly @ 902 Broadway, New York, NY
This 2-hour class demystifies the buzz around metrics, analytics, and data. For every digital product, there are strategic level key performance metrics (KPI) that management has to monitor. On the tactical level, product design decisions should be data driven. This class will demonstrate how to make actionable design decisions based on metrics from Google Analytics, A/B testing, eyetracking data, social media and real-time stats. Oftentimes, there...
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