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General Assembly
Upcoming Classes in NYC
General Assembly provides the necessary tech skills, career advice, and networking opportunities to prepare individuals for careers in coding, data, or UX design. With courses lasting as little as three months and requiring no previous experience, General Assembly has graduated over 40,000 students worldwide since 2011.
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Lead The Way: Effective Leadership Techniques
General Assembly @ 10 E 21st St, New York, NY
You’ve ascended to a position of leadership, but how can you ensure that the people you are in charge of will be responsive to your leadership style? In this class, you’ll learn effective ways to motivate people in the context of business leadership. You’ll find out how to tap into your emotional awareness to show empathy, compassion, and understanding to engage people. Plus, you'll discover how to motivate people in a way they find both rewarding...
Advanced UX: Understanding and Visualizing Experiences
General Assembly @ 10 E 21st St, New York, NY
It can be easy to forget about the X in “UX,” and reduce experience design down to its technical outputs and deliverables. The majority of good UX work involves a deep understanding of experience, and visualization techniques are some of the most effective methods of understanding what it means to experience something in a larger context. In this workshop, students will work to define the components of a common phenomenon (e.g., getting to work,...
Intro To Email Marketing
General Assembly @ 902 Broadway, New York, NY
Email marketing - when done well - can be one of the most effective ways to promote your service or business online. Whether you’re a small business owner just getting started with email marketing, a recent grad interested in the field, or a marketer who looking to increase your skills, this class serves as an introduction to help get you going. You’ll learn the history of laws regulating email marketing, subscriber acquisition best practices,...
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Brand Strategy Bootcamp
General Assembly @ 10 E 21st St, New York, NY
From Understanding to Implementation Creating a brand that can stand out in today’s over-communicated and competitive world can be a challenging. That is why it is even more important to create a compelling brand strategy that will allow you to connect with customers and differentiate from your competition. In this workshop we will walk through a simple and practical guide to developing your company’s brand strategy including: Understanding...
Branding In the Digital Age
General Assembly @ 10 E 21st St, New York, NY
Brand is about purpose, value, and experience. Whether you’re an experienced marketing manager or brand strategist, you need skills to craft engaging communications and create a holistic customer experience. Attend this bootcamp to expand your marketing knowledge. Learn tactics from effectively promoting and defining your brand, to strengthening its connection with consumers. You’ll gain advanced marketing strategies to employ in your next campaign,...
How to Run a Productive, Efficient & Inclusive Meeting
General Assembly @ 10 E 21st St, New York, NY
We spend large amounts of our workday in meetings. Many people who are responsible for organizing meetings don’t invest the time in ensuring their meetings are set up for success. In this workshop we'll break down the components of a productive meeting and practice designing meetings that have impact. Participants will leave with a clearer sense of how to better plan for and execute on workplace meetings. Takeaways: Create an agenda for...
Critical Brainstorm: Design Thinking Bootcamp
General Assembly @ 10 E 21st St, New York, NY
Design Thinking is a popular framework for using design methods to solve a wide range of business problems. It emphasizes empathy building, information visualization, and brainstorming, among other techniques to solve problems and find solutions within groups and organizations. With this brain-based approach to design thinking, you’ll learn a framework grounded in science that helps you understand why it works and techniques for effective practice....
Collaborative Leadership for Rising Managers Bootcamp
General Assembly @ 10 E 21st St, New York, NY
“Leaders become great not because of their power, but because of their ability to empower others.” - John Maxwell Leadership is no longer about telling people what to do, it’s about empowering them to be their best selves. So, how can you bring out the best in your people? In this highly experiential workshop, we’ll show how you can build a collaborative leadership practice through three critically important tools: psychological safety, radically...
Hands-On Agile Workshop & Meeting Design
General Assembly @ 10 E 21st St, New York, NY
Agile has become a major buzzword but its definition is simple. Agile is an iterative approach to planning and guiding processes. However, it’s hard to practice if you’ve never done it before. This 1 day workshop applies Agile to developing workshops and meetings and provides students with practice in facilitating an Agile workshop or meeting. Takeaways Practice clarifying problem, goal, and decision-tree descriptions for workshops &...
Email Marketing for Entrepreneurs and Startups
General Assembly @ 10 E 21st St, New York, NY
Learn how to build an email marketing strategy that grows your business by acquiring and retaining customers. Email marketing - when done well - can be one of the most effective ways to promote your service or business online. Whether you’re a small business owner just getting started with email marketing or a marketer who looking to increase your skills, this class serves as an introduction to help get you going. Takeaways In-depth understanding...
Design Thinking: Problem Solving for Entrepreneurs
General Assembly @ 10 E 21st St, New York, NY
Design Thinking: Creative Problem Solving for Entrepreneurs Design Thinking is a popular framework for using design methods to solve a wide range of business problems. It emphasizes empathy building, information visualization, and brainstorming, among other techniques to solve problems and prototype solutions within groups and organizations. In this workshop, we’ll look at several frameworks for design thinking. We’ll learn when to apply it...
UX Design 101
General Assembly @ 10 E 21st St, New York, NY
Discover how design shapes our online experiences. During our introductory workshop, explore the decision-making process that dictates how users interact with digital products and see why businesses of all stripes have put out the call for UX talent. Plus: Learn what the world of UX design encompasses and why it matters. Touch on fundamental tools and techniques used by professional designers. Learn how to create a clickable prototype using...
Get Psyched: Making Smarter Marketing Connections
General Assembly @ 902 Broadway, New York, NY
Marketing has become a necessity for most successful companies, but if you don’t know how to connect with your target market, your efforts can easily be wasted. In this workshop, you’ll learn how research in psychology and marketing can help you connect with your target market and make them choose your brand. You’ll learn about the psychology of marketing and what drives consumption, scientifically proven techniques to boost marketing outcomes,...
Mindfulness Tools for Entrepreneurs
General Assembly @ 902 Broadway, New York, NY
Though an exciting journey, the ups and down and startup life can be extremely stressful and have costly implications both professionally and personally. The key is developing skills to manage stress, including resilience, focus, self-reliance, and confidence. In this class, you’ll learn science-backed mindfulness techniques that will serve as building blocks to develop these skills. You’ll also get to use a brainwave wearable device to measure...
Business Development At Startup:Working With Engineers
General Assembly @ 10 E 21st St, New York, NY
This class is a primer on business development a startup, particularly one with a consumer product and b2b partnerships. Then learn how to see a deal through, from start to finish. Using real case studies from GroupMe’s deal history featuring partnerships with Balanced Payments, Braintree, lululemon, Nike, ESPN, ZOZI, and Underground Eats this class gives you a macro overview of every step involved in the deal-making process, including sourcing,...
Introduction to Facebook Marketing
General Assembly @ 10 E 21st St, New York, NY
Are you struggling to figure out how to use Facebook for your business? With over one billion users, Facebook can be an extremely effective tool for converting a sale or to gaining a new sales lead. However, the tasks fo content creation, community management, user acquisition, and managing advertisements can be tim consuming and frustrating. In this session, we will equip you with the information you need to determine if Facebook is a worthwhile...
Speaking To Engage:Be A Better & Funnier Public Speaker
General Assembly @ 10 E 21st St, New York, NY
Learn Comedy Habits to be a better public speaker, consistently funnier and help rid the world of boring presentations!Top business speakers are using humor.They are developing laugh lines using the same process as comedians.You don't need to be a natural comedian to get laughs. This courses teachings, as referenced in Inc, Forbes, Fast Company, Lifehacker and featured by Prezi as one of the 5 best online training courses for presenters, outlines...
Essentials of Startup Law: Formation, Fundraising, Exit
General Assembly @ 10 E 21st St, New York, NY
Legal mistakes can doom even the best startup concepts and founding teams. In this series, you’ll learn about essential legal issues that startups face, including corporate formation, fundraising documentation, founders’ stock, and board relations. Spanning three sessions, you’ll discuss the formation and organization of the startup, fundraising alternatives, and board relations/corporate governance. Session I: Forming and Organizing the...
How to Sell Your Blockchain Product
General Assembly @ 10 E 21st St, New York, NY
Blockchain technology is currently in its “1990’s internet” phase and in the coming years, it will dramatically change the world. It is possible that you and/or a group of people are currently building a revolutionary blockchain product. If you can not clearly and succinctly share the value of your product and why it’s needed, your company will experience unnecessary setbacks. They key is combining storytelling and data to create a compelling...
Career in Transition: Mapping Out
General Assembly @ 10 E 21st St, New York, NY
Full Course Name: Career in Transition: Mapping Out How to Get From Here to There Thinking about a career change? Have an idea for a new business? Want to expand your role at your company or take on a new challenge at work, but not sure how to embark on the transition? At the end of this intimate, 3-hour career mapping workshop you’ll walk away with tangible next steps to find a career doing what you love. You’ll learn tools to overcome your...
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