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2-Day Social Media Bootcamp

  • All levels
  • 18 and older
  • $375
  • Remote Online, Online, CA
  • 12 hours over 2 sessions

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  • $375
  • GA San Diego (Remote Online) @ Remote Online, Online, CA 00000
  • 12 hours over 2 sessions

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Class Description

Description

What you'll learn in this social media class:

Whether you have experience in social media or are looking to get started for the first time, this workshop will put you on the fast track to honing your social media skills. In this bootcamp, students will be introduced to the current social media landscape and explore how it can be used for maximum results for brands. Are you ready to learn the tricks, tips and techniques businesses are using to build brands and sell more on social?

Topics to be covered include: social media goal setting, Google Analytics social integrations, Facebook Insights deep dive, paid and unpaid social acquisition, social advertising, including Ads Manager, Facebook ad types and ad tracking, building campaign objectives, how to build and test a Facebook ad, content strategy, curation and distribution strategies.

Social Media Bootcamp

In this bootcamp, students will be introduced to the current social media landscape and explore how it can be used for maximum results for brands. Students will leave with a detailed understanding of both the current social media landscape and how to evaluate which social platforms, social marketing techniques, and paid social advertising methods are the best fit for their organization's goals.

We'll cover the following topics: an overview of social media platforms, current social media trends and their implications, how to tailor social media strategy and content to your business, paid social advertising techniques, and social media tools for monitoring and ROI.

Case studies and tactics will be presented throughout the session and students will gain hands on knowledge through breakout sessions.

Advanced Social Media Bootcamp

Today, social media is mission critical for business.

Whether you are a Mom and Pop, Fortune 500 company, consultant or nonprofit, social media has quickly moved from our personal sphere into the business world. Today, social media experts and teams are building social advertising campaigns, integrating Google Analytics into measurement dashboards and devising compelling content strategies to feed their social channels. Are you ready to learn the tricks, tips and techniques businesses are using to build brand and sell more on social?

Topics to be covered include: social media goal setting, Google Analytics social integrations, Facebook Insights deep dive, paid and unpaid social acquisition, social advertising, including Ads Manager, Facebook ad types and ad tracking, building campaign objectives, how to build and test a Facebook ad, content strategy, curation and distribution strategies.

Case studies and live demos will be presented throughout the session and participants will gain hands on knowledge through breakout sessions.

Takeaways

  • Overview of social platforms and their strengths for brands
  • Creating a social media strategy that builds your brand (or optimizing an existing one)
  • Understanding the basics of paid social advertising to achieve specific business goals
  • How to measure social success and ROI
  • Helpful tools for understanding audiences, developing content, and measuring success
  • A thorough knowledge of how to use the Facebook ad manager and Facebook Insights analytics reporting.
  • Know how to create social media content that drives engagement.
  • Learn top three “secret” analytics tools that will simplify everything.

Preparation

Students should have a basic understanding of marketing. Administrative access to brand social accounts preferred, but not required.

  • This class will occur completely online using Zoom and Slack
  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection
  • Pre-work and class set up information will be emailed to all students signed up the day prior to class
School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Refund Policy

If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

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