In this interactive bootcamp, you'll learn the fundamentals of a strong digital marketing strategy and how to implement them effectively in order to drive more traffic, leads, and customers for your business. Through hands-on activities, you'll have the opportunity to master the concepts and make real progress toward improving your marketing skills as you progress through the bootcamp. Mastering digital marketing will help you grow your business, your skill set, and your career.

Takeaways

• Grasp who your customers are and how to reach them online
• Understand how to use metrics, KPIs, and analytics to quantify results
• Learn how to develop a content marketing strategy to effectively reach and retain your customers
• Understand how to acquire and retain customers with digital marketing tools such as social media, paid advertising, email, and search engine marketing

Prereqs & Preparation
This bootcamp is designed for anyone interested in gaining a deeper understanding of the digital marketing landscape.

What to bring to class: All students must bring their own laptop to class. We also recommend bringing a project/company that you want to focus on for the bootcamp along with any brand documents (including elevator speech, example of the website), if you have them.