Learn the art of crafting a compelling brand identity and effective marketing strategies in NYC's branding classes, covering topics such as brand positioning, target audience analysis, and brand storytelling.
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92nd Street Y @ 1395 Lexington Ave, New York, NY
We’ll begin this course by taking a deep dive into the world of jewelry, noting the key products well established jewelry houses have built out as their core offerings. Together we’ll identify these jewelry staples and break down the identifying aesthetics that makes the products these brands offer great. Students will then take what they’ve discovered and apply this to their designs, or personal jewelry brand so they can begin building a pipeline,...
92nd Street Y @ 1395 Lexington Ave, New York, NY
Whether you are 25 or 55, having a personal brand is necessary. Tom Peters was one of the first to discuss personal branding in an article he wrote for Fast Company in the 1990s. Once primarily used by Silicon Valley CEOs, branding has evolved into a tool used by professionals, regardless of their industry or level, to highlight and distinguish themselves within a highly competitive global and domestic business market. This presentation will...
General Assembly @ 10 E 21st St, New York, NY
From Understanding to Implementation Creating a brand that can stand out in today’s over-communicated and competitive world can be a challenging. That is why it is even more important to create a compelling brand strategy that will allow you to connect with customers and differentiate from your competition. In this workshop we will walk through a simple and practical guide to developing your company’s brand strategy including: Understanding...
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General Assembly @ 10 E 21st St, New York, NY
Brand is about purpose, value, and experience. Whether you’re an experienced marketing manager or brand strategist, you need skills to craft engaging communications and create a holistic customer experience. Attend this bootcamp to expand your marketing knowledge. Learn tactics from effectively promoting and defining your brand, to strengthening its connection with consumers. You’ll gain advanced marketing strategies to employ in your next campaign,...
92nd Street Y @ 1395 Lexington Ave, New York, NY
Personal Branding Strategies For Entrepreneurs & Business Owners Discover strategies to strengthen and communicate your personal brand in a variety of situations—from in-person interactions like meetings, presentations and networking events, to your online presence like LinkedIn and other social media, email and your bio on your website.
New York Open Center @ 22 E 30th St, New York, NY
Enjoy a heartening deep dive into your life’s purpose and learn how to speak about it in an empowered way. After a Vocal Clearings session and guided meditations, we work on your branding from the point of view that you are most effective when you are sharing your true gifts and clear on what your unique offerings are to the world. We create together the keywords and phrases that authentically describe what you do and how you help people....
New York Open Center @ 22 E 30th St, New York, NY
VitaminR’s VisionWorking Series VitaminR’s VisionWorking series is designed for wellness professionals and visionary entrepreneurs who want to elevate their branding, networking and the way that they share their work with the world. With their signature “right brain” approach, VitaminR has curated a series of branding and self-expression courses that tap into your inner creativity and wisdom, while practicing valuable relationship building...
Be Social Change @ 601 W 26th St, New York, NY
Your website is usually the first thing people see when they want to learn about your organization. It’s the true visual representation of who you are - so plenty of thought, planning and expertise should go into developing it. But how do you figure out what you need, understand technology that’s changing every day, and bring it home on budget? These two hours will take you through the necessary steps to start, conquer, project manage, and...
JS Media & Agent-cy Online Marketing @ 150 East 42nd St, New York, NY
This has been designed specifically for the hungry entrepreneur, sales professional and executive in transition to a Board seat, new venture or higher position. A one-day power-packed, interactive conference, you will get a course on entrepreneurship and leadership in series of interviews and Q&As with the brightest minds and top successes in business in NYC. All speakers have built global brands and businesses, have used their books and speaking...
Newmark Graduate School of Journalism @ 219 W 40th St, New York, NY
In this workshop given by former BusinessWeek personal finance editor Toddi Gutner, now a successful independent writer and media consultant, students will learn the importance and particulars of building their own brand. Increasingly, today’s young journalists are following new, much more entrepreneurial career paths than their predecessors did. Instead of getting a job at a single media organization, these “indies” are going out into the...
Miami Ad School PRO @ 10 Jay St, Brooklyn, NY
In this workshop we’ll learn what an insight is and isn’t, how to craft insights, why they’re important and how to apply them. Insight. It might be the most misunderstood word in our industry. It’s also arguably the most important. Insights drive brand strategy and fuel creative. They can often be the difference between a powerful brief and a crappy one. The ideal session for people who look for insights and for those who turn them...
Miami Ad School PRO @ 35-37 36th St, New York, NY
In this half day account planning workshop, you'll explore the strategic processes and techniques employed by the world's best creative agencies to get closer to consumers and write razor sharp briefs. Great creative work begins with a killer brief. It's not easy to develop creative briefs filled with insight, consumer understanding, and inspiration for your team. It takes time, hard work, and passion. Luckily, there's a process to unlocking this...
ABEL Intermedia @ 32 Court St, Brooklyn, NY
Brand strategist Phil Pallen is in the house! And it’s time to talk specifics. How are you (yes, you) prepared to set your personal brand in motion? In this small, interactive three-hour workshop, you’ll develop a custom tailored plan with next steps to build and promote your personal brand effectively. This workshop is taught by NYC-based casting director and talent manager Barbara Barna Abel and LA-based brand strategiest Phil Pallen, who...
JS Media & Agent-cy Online Marketing @ 28-07 Jackson Ave, Long Island City, NY
Learn how to monetize your music, art, and creative passions with effective artist branding. Craft a distinctive brand that captures your artistic essence and drives sales and opportunities. Unlock the potential to turn your artistic vision into a profitable and sustainable career.
New York School of Interior Design @ Online Course, Online, NY
Marketing a service or product implies a transactional relationship with your client. Learn how to build a system that consistently, constantly, and clearly expresses who you are and what you do; in other words, learn how to develop your brand. What are the components of your brand? How can you stand out in a competitive market? NYSID
General Assembly
@
Online Class
, New York, NY
Today’s hyperconnected world requires brands to be more and more interactive—gone are the days when simply a logo and catch phrase will do. With a click of a button, customers can easily facilitate a dialogue—whether positive or negative, in 140 characters or more—with companies both large and small. This comprehensive workshop dissects the key components of building a successful brand strategy and its application including: brand definition,...
Personal Branding is the key to standing out and differentiating yourself from the competition in business, job interviews and auditions. In this hands-on workshop, we will get down, dirty and specific on 3 important topics: How to define your personal brand How to effectively market your personal brand via social media How to deliver on your brand in auditions, presentations and meetings All class participants will receive a...
NetCom Learning @ 519 8th Ave, New York, NY
AdWords (3 days) Create and navigate a Google AdWords account Create and manage ad campaigns Work with keywords Write ads for Google AdWords Manage bidding and budgets Launch and manage ads Create financial and performance reports Analytics (1 day) Implement Google Analytics Manage Google Analytics accounts Perform analysis with real time reports Perform analysis with standard reports Perform in-depth...
Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this class will close 2 hours prior to the session start in order to allow all students ample opportunity to have...
Brand is your organisation's connection to your customer and the marketplace - it provides the foundation for businesses to gain an edge over the competition. The importance of the customer-brand connection is more essential in today's fast paced, dynamic digital economy than ever before. The workshop will walk you through the basic concepts of branding starting from marketing science, including foundational branding laws, notions of distinctiveness...
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