Learn the psychological triggers that motivate you to say "yes" or "no."
Bringing about the reaction you want from others and expanding your influence require insights that go beyond the actual process of influencing and into the psychology of what truly prompts us to say "yes" or "no."
This two-day course explores these psychological triggers and how you can use this knowledge to bring about not only for compliance but also for mutually desirable outcomes. You'll uncover persuasion techniques that most people don't even know exist, and you'll learn how to build your influence by applying these principles to any number of business interactions-from managing, mentoring, and negotiating, to conversing, writing, and presenting. In addition, you will learn how to choose the best principle for any given situation and avoid being manipulated by others.
You will also cover:
- The psychological foundation to the laws of persuasion
- Differentiating the psychology of persuasion from the process of influencing
- The relationship of triggers to the laws of persuasion/influence
- The two paths of persuasion: conscious and subconscious
- Using the Pre-Persuasion Checklist to determine the appropriate law(s) of persuasion for a given business situation
- Applying the laws of persuasion back on the job
- You will receive a complimentary copy of Maximum
- Influence: The 12 Universal Laws of Power Persuasion by Kurt W. Mortensen when you attend this course.
What You'll Learn
- Explore the psychology behind persuasion
- Psychological/subconscious triggers that influence a person's decision-making process, behaviors and reactions
- The right law(s) of persuasion to apply in any situation
- Tactics to protect yourself from unethical behavior
- Use the Pre-Persuasion Checklist
Who Needs to Attend
Business professionals at a midlevel position and above, including sales managers, VP/directors of sales, account executives, project managers, and product managers, purchasing managers, and marketing managers, who need to understand the psychological principles behind how people are convinced to do something
Follow-On Courses- Getting Results Without Authority
- Assertiveness Training for Women in Business