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General Assembly @ 10 E 21st St, New York, NY
The success of every product lies in its customer base and brand value. This workshop will cover how to develop an end to end product marketing strategy for technology products. This includes user research and usability testing, product positioning in pre and post sale, and marketing strategy to attract and retain customers, increase brand value, and continuously improve the product. This workshop will also breakdown the role of product marketing...
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