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General Assembly @ 902 Broadway, New York, NY
There are those that believe that user research must be a complex and scientific process that takes lots of time, money, and resources. However, in the real world, most product managers, designers and engineers don't have the luxury to spend weeks and months on their user research. That's where lean UX research techniques come into play. It's possible to get useful results without the time-consuming expense of traditional user research methods....
General Assembly @ 10 E 21st St, New York, NY
In this class, you’ll learn methods for performing user research in the field, synthesizing the results and communicating users needs to your internal product team. Specifically, we’ll cover techniques for interviewing customers, defining problems in the form of clear, concise problem statements and drafting user personas. You'll try synthesizing and framing user needs to create a persona to guide you to develop and refine a product prototype....
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