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General Assembly @ 10 E 21st St, New York, NY
It can be easy to forget about the X in “UX,” and reduce experience design down to its technical outputs and deliverables. The majority of good UX work involves a deep understanding of experience, and visualization techniques are some of the most effective methods of understanding what it means to experience something in a larger context. In this workshop, students will work to define the components of a common phenomenon (e.g., getting to work,...
General Assembly @ 902 Broadway, New York, NY
This class aims to extrapolate some of the claims Design Thinking makes about the externalization of ideas and “getting out of your head". Design practices that seek to externalize ideas—such as empathy mapping, sketching, prototyping, concept mapping, etc.—are rooted in the idea that thinking happens outside the head, which is based on earlier work within psychology, cognitive science, and philosophy. This class aims to bring these connections...
General Assembly
@
Online Class
, New York, NY
As technology changes and more media outlets compete for customers’ time, providing an enjoyable experience is critical to both attracting and keeping users. This class aims to demystify UX by giving a practical and simple introduction to what UX is while also explaining some of its core concepts of usability. This is a field that affects all areas of business — prepare to dip your toes into an ocean of new concepts and ideas that will enlighten...
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Takeaways Learn the theory and practice of qualitative and quantitative research methods. Practice interviewing users with minimal bias. Learn empathy mapping as a process for detailing newfound connections to users. Understand how to prioritize and frame key problem areas. Learning how to define a problem before coming up with solutions is a crucial step of the design process that many companies skip. Defining a problem helps you think clearly...
Thorough understanding of the design studio methodology—learn by doing. Learn how to get from problem to how to get from problem to testable solutions in a day. Learn systematic creativity methods and decision making models that help give structure to potentially chaotic brainstorm sessions. Learn how to apply these methods in your own company, the leanest startups and the biggest companies alike. The Design Studio methodology drives practical...
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