Barry Wacksman

Teaches at Miami Ad School PRO

Barry Wacksman is the Global Chief Growth Officer of R/GA, overseeing business development, corporate strategy and industry thought leadership. Barry's is the co-author of Connected by Design (2014, Jossey-Bass/Wiley) and his articles have been published in a wide variety of industry publications. He has presented on topics pertaining to the digital age at conferences and events around the world.

Barry is a key architect of R/GA's vision of "The Agency for the Digital Age," which focuses on growing brands through technological innovation. This vision seamlessly combines digital platforms that consumers use on an ongoing basis with the episodic, storytelling content of campaigns to help brands achieve differentiation in an otherwise commoditized marketplace for consumer goods.

Since joining R/GA in 1999, the company has grown organically from an agency of under 50 employees to one employing over 1,400 staff in 14 offices globally. Barry led the charge to acquire many of the world-class brands that make up R/GA's client roster, from Nike to Samsung to L'Oreal to MasterCard.Barry serves as Chairperson of the board of Miami Ad School and also serves on the board of directors of the Advertising Educational Foundation and Pilobolus Dance Theatre. He graduated from Ohio State University with a B.A. in philosophy and was a Ph.D. candidate in philosophy at Syracuse University.