Bruce Duhan

Teaches at Pratt Institute

"Good design is attention to small things, but good design is no small thing." 

Bruce Duhan is President/Creative Director of Duhan Creative. He was formerly EVP, Creative Director at OgilvyAction, the brand activation division of Ogilvy. Prior to this Bruce was EVP, General Manager of the concepting think-tank of BEN Marketing Group, acquired by Ogilvy in 2002. 

One of the founding partners of BEN, and Chief Creative Officer, Bruce led a creative team that produced award-winning design for some of the best known clients in the world, Coca-Cola, HBO, Holiday Inn, IBM, DuPont, and others. Bruce is a graduate of Pratt Institute and began his design career with Creative Playthings, designing toys and toy packaging. He was Senior Art Director with Pepsi-Cola Company for eleven years, creating corporate graphics, packaging, exhibits, POP, and consumer promotions before helping to create BEN.