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Digital Professional Institute @ 28 N Clark St, Chicago, IL
The Foundations of Digital Marketing course equips participants with the tools and techniques they need to plan, improve, or execute Digital Marketing campaigns for companies, organizations, or even individuals. The Foundations of Digital Marketing course has been specially designed for the ‘doer’. You will learn to leverage a range of strategies and tools to engage customers and generate leads, including: Pay Per Click Marketing (PPC) Display...
Digital Professional Institute @ 28 N Clark St, Chicago, IL
The Foundations of Social Media Marketing course trains participants in utilizing proven best practice methodologies and technologies to build and foster a community of customers using popular social media platforms. Once considered “non-traditional” media, the social realm has quickly become a central component of everyday life – and, as a result, the demand for expertise in managing social communities within organizations large and small...
Digital Professional Institute @ 111 W Washington St, Chicago, IL
While most marketers agree that custom content is the future of marketing, most haven’t found a way to make content marketing a profitable channel because they don’t know how to grow their traffic or convert their visitors into customers. If your content strategy has been returning some less-than-stellar results lately, join DPI as we explore tactics that if implemented correctly will persuade your customers to make that final click. Topics...
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